Joe Urbany



Contact Information

urbany Joe Urbany
372 Mendoza College of Business




  • BS, Ohio State University
  • MS, Ohio State University
  • Ph D, Ohio State University

Research interests



Prof. Urbany's research has received several distinctions, including the Davidson Award for best paper at the Journal of Retailing in 2002, as well as runner-up for that award in 1996. He has served on the editorial review boards of the Journal of Consumer Research and Marketing Letters and is currently co-editor of Marketing Letters with Randy Bucklin of UCLA. He serves as an invited reviewer on several other journals, including Marketing Science, the Journal of Marketing, the Journal of Marketing Research, and the International Journal of Research in Marketing.

Urbany has consulted and conducted executive education programs for a wide variety of organizations and state governments, including Bayer, JP Morgan Chase, Sennheiser, Hardee's, Quincy's, Donnelly, and Milliken and Company. He was previously Associate Dean of Graduate Programs in the College. During his term, the MBA program at Notre Dame moved into the top 30 programs nationally and was recently ranked #20 in Business Week.

Professor Urbany has won teaching awards at both Ohio State University and the University of South Carolina and has previously received a "Most Popular Professor" rating in the Business Week assessment of the Notre Dame MBA programs. He has also served as a fellow for the Kaneb Institute for Teaching Excellence at Notre Dame.


Joe Urbany is Professor of Marketing in the Mendoza College of Business at the University of Notre Dame. Professor Urbany's research focuses on information economics, managerial decision-making and strategy, and buyer behavior. His work has appeared in the Journal of Consumer Research, the Journal of Marketing, Marketing Science, Harvard Business Review, the Journal of Retailing, the Journal of the Academy of Marketing Science, the Journal of Economic Psychology, and the Journal of Behavioral Economics, among others, and has been cited in U.S. News and World Report, USA Today, MSNBC, the Wall Street Journal, UPI, the Canadian Broadcasting Company, and in other international media.