Play Like a Champion Today in Partnership in Ireland

February 28, 2012William Schmitt

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Global Football and Play Like A Champion Today® partner to create ‘Character Award’ to recognize athletes taking part in Global Ireland Football Tournament


One player from each of 12 schools traveling to Ireland will be nominated for overall award


FOR IMMEDIATE RELEASE – Tuesday, February 28, 2012 – GRANBURY, TX – Global Football and the Play Like A Champion Today® Educational Series (PLC) have partnered to create a ‘Character Award’ to recognize athletes participating in the Global Ireland Football Tournament (GIFT) 2012 in Ireland this summer.

Play Like A Champion Today® is an affiliate of the Institute for Educational Initiatives at the University of Notre Dame and is a program for teaching, outreach and research.  Its mission is to develop the whole person through sports in a moral community by producing and delivering character-oriented, research-based educational programs for coaches, parents, athletes and administrators.  The program’s youth and high school coach courses are nationally accredited by NCACE, National Council for Accreditation of Coaching Education.

Each of the 10 high schools and two universities whose football teams will travel from the United States to play their 2012 season-opening game in Ireland on August 31, will be asked to nominate one athlete for the award before heading overseas. 

The PLC Character Award will then be highlighted at a private banquet hosted by Price Waterhouse Coopers on Thursday, August 30, in Dublin and the award will be presented at the Pre-Game Tailgate at the UCD Bowl Stadium before the University of Notre Dame plays Navy at the Aviva Stadium on September 1.  Play Like A Champion Today® will offer a special presentation to Dublin-area coaches, teachers and students, and the traveling GIFT schools' families and staff will also be invited. 

“As a Notre Dame alum and Monogram Club member, I was impressed when the Play Like a Champion Today® program was first initiated in 2006,” said Global Football President Patrick Steenberge.  “I have followed with keen interest their development and impact on student athletes, coaches and families across America, and am extremely proud to have them now as a working partner in Ireland for the Global Ireland Football Tournament.

“Together we will work to carry their positive message overseas, and recognize one top player per participating GIFT team for his character, then name one of them with the PLC / Global Football Character Award for GIFT 2012.”

Kristin Sheehan, M.A., former Notre Dame cheerleader and ND Monogram winner, is the Program Director for Play Like A Champion Today®.  She said: “Sport provides an ideal setting to develop the moral and spiritual character of young people.  The PLC Character Award will applaud student athletes who possess and demonstrate the soul of a champion.

“These athletes are driven team leaders; disciplined and focused in their sport and respected by their team and larger community for their teamwork, integrity and service.  Play Like a Champion Today® is honored to share our champion philosophy with coaches, parents and athletes in Ireland through partnership with Global Football, a true champion-centered program.”

Three American football showcases featuring a total of 12 teams from Arizona, California, Connecticut, Illinois, Pennsylvania, Ohio, Texas and Wisconsin will be played at Parnell Park in Dublin, Páirc Tailteann in Navan, and at a third venue still to be announced as part of the GIFT 2012 event.  The games will be played on August 31 at 4pm and 7.30pm, on the eve of the Emerald Isle Classic at the AVIVA Stadium between Notre Dame and Navy.

Tickets for all GIFT 2012 events, which each offer six hours worth of top-quality American football action, will go on sale on March 15, priced 15 Euros for adults and 10 Euros for students, with free admission for children aged 12 and under.

About Global Football: Under the guidance of President Patrick Steenberge, a former Notre Dame quarterback and high school All-American at Erie Cathedral Prep, Global Football has produced football games in 19 nations during the past 16 years.  Working partners include American Football Coaches Association (AFCA), Pop Warner, NFL, Super Bowl Host Committees, USA Football, Notre Dame, Penn State, CONADEIP Mexico, Tanzania Sports Council and dozens of NCAA Division III colleges as well as National Football Federations worldwide.

About The Play Like A Champion Today® Educational Series: An innovative coach and parent education program that is transforming the culture of sports today.  Based at the University of Notre Dame, Play Like A Champion Today® offers an athlete-centered, research-based approach to coaching and sport parenting by offering interactive coach clinics, parent workshops and athlete character-building initiatives.

About the Irish American Football Association (IAFA): The National Governing Body for American Football in Ireland is recognised by the Irish Sports Council and the Federation of Irish Sports.  It is affiliated to the European Federation of American Football (EFAF) and the International Federation of American Football (IFAF).  The Irish American Football League (IAFL) plays adult, full contact American football U.S. college football rules and has also established an 8v8 league to allow new teams to progress.

About Anthony Travel: The leader in university and sports travel management, playing a critical role in the success of the Emerald Isle Classic and Global Ireland Football Tournament.  Providing over 10,000 guests with comprehensive travel solutions to Ireland, Anthony Travel is sure to deliver an unforgettable experience.

For information about the Global Ireland Football Tournament 2012 please visit or email  All team and fan travel for GIFT is being expertly handled by Anthony Travel, which also manages all team and fan travel for the Notre Dame and Navy.  Contact Sheldon Baxter, for details, or visit